Pulse: Shake the Money Tree
New book outlines the ins and outs of live and silent auctions.
Why now? I wish a book like this had been available 17 years ago when I started consulting for nonprofits. It's long overdue.
FS: What makes auctions so successful for fundraisers?
RO: There is a way to inspire generosity. And being aware of these four objectives of a fundraising event is the best way to begin:
- Companies:
- Boy Scouts of America
- Target
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