Pulse: Shake the Money Tree

1. Guests are made to feel important.

2. They gain a desire to support your cause.

3. They want what is being sold.

4. They get caught up in the thrill of bidding.

FS: In your book, you lay out tasks for the different chairs in an organization. How important is it for all those parties to have strong communication with one another? How can an organization make sure everyone is on the same page to plan and execute a successful auction?