Partnering for a Better World
New book preps nonprofit/corporate worlds to create innovative alliances.
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There is not one widely accepted phrase to describe this phenomenon. Some of those in vogue these days are purpose-driven marketing, values-based marketing, social entrepreneurship and cause marketing. What they share is a common belief that a business can simultaneously build a better world and the bottom line. That's why my co-authors and I used that phrase as the subtitle for our book "Good Works!"
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- Companies:
- Federal Express
David Hessekiel
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