New Campaigner Segmentation Tools Make Every E-mail a Strategic Marketing Program

“For our small business customers, it’s critical to stay ahead of the competition in the last months of the year. The ability to target recipients precisely is an easy, and effective way to do this,” said Steve Adams, vice president of marketing for Protus, the provider of Campaigner. “Send different emails to men and women; to those that opened your last email and those that ignored it. Campaigner makes this powerful targeting capability – previously only available to big businesses and database gurus – available to every sized business.”