New Capital One Card Lab Connect Program to Help Nonprofits Enhance Fundraising Efforts

In the current economic climate, nonprofit organizations are facing a dual challenge of increased need and tightened budgets and these issues are amplified for smaller nonprofits. Cash strapped consumers are finding it more difficult to provide ongoing support. According to the 2009 Capital One Card Lab Connect Charitable Giving Survey, the majority (57 percent) of respondents said that over the past year, they have been unable to make the same charitable donations they have made in previous years due to financial concerns. And, while 61 percent of Americans have supported local organizations in the past, only 34 percent plan to support local organizations this year.