New Data Quantifies Impact of Visual Branding for Nonprofits
From increased revenue to improved volunteer and donor engagement, new data from 99designs by Vista reveals how investing in professional design and visual branding creates tangible financial benefits for charities and nonprofit organizations around the world.
The research was carried out to celebrate the tenth anniversary of 99nonprofits, the company’s decade-long design for good program that has provided more than US$300,000 in professional design to organizations around the world. Capturing insights and experiences from around 500 senior decision-makers in the nonprofit sector, key findings from the survey include:
Design builds trust
- 93% of nonprofits believe a strong brand identity has a positive impact on donor engagement
- More than two thirds of charities (68%) say a strong visual brand increases volunteer interest
- 64% believe a professionally designed logo is integral to building trust with the public and donors
Design draws out donations
- Nonprofits that invested in professional design in the past two years are 50% more likely to have experienced an increase in fundraising revenue than those who didn’t invest in their visual brand
- Around three-quarters of organizations (74%) believe a strong brand identity increases recurring donations
- 68% of nonprofits believe they are more likely to be successful as a result of investing in design and their visual branding
- 31% expect to increase their annual spend on visual branding this year
- 79% agree that professional, thoughtful visual branding for a fundraising event results in more donations
Nonprofits know the value of design
- Five in six nonprofits have worked with professional designers to elevate their brand
- Over half (59%) of nonprofits wish they had invested more in branding and design over the past two years
Design brings impactful brands to life
- 26% of nonprofits have rebranded in the past two years – and of these, around half (47%) have already experienced an increase in revenue
- Beyond logos, the top areas where nonprofits invest in professional branding and design are: websites, business cards, signage, merch (t-shirts, totes etc), social media and infographics.
99designs by Vista CEO, Patrick Llewellyn, said: “Our global community of freelance designers has worked with more than 18,000 nonprofits to bring their visual brands to life across more than 135 countries. It’s incredible to see firsthand the difference they have made to communities around the world, partnering with amazing clients championing such important causes. And with 97% of freelancers believing they can make a real social impact through their creative work, this data truly quantifies the power of great design.”
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of NonProfit PRO.
