Making an Ask? Get R.E.A.L.
New DVD teaches board members, volunteers to ‘Ask Without Fear.’
Fundraising consultant Marc Pitman, publisher of fundraising coach.com, is a fan of keeping it real. His book, "Ask Without Fear!" is based on the acronym R.E.A.L.:
- Research (your goal and your prospects)
- Engage your donors
- Ask
- Love them (after all, even if they say "no" it may only be a "no for now")
Armed with that seemingly simple information, Pitman believes, "anyone can ask." Pitman's first DVD, based on the book, is geared toward helping teach board members and other volunteers how to be effective fundraisers.
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