Making an Ask? Get R.E.A.L.

Here, Pitman talks about board members and fundraising.

FundRaising Success: What is the biggest stumbling block when it comes to boards and raising money?

Marc Pitman: I think the biggest stumbling block is fear. We've all been asked poorly. And board members don't want to be "that guy" to their friends. What is most helpful is reminding board members that their passion for the organization puts them most of the way along the path of effective asking. And even if they don't ask the dollar amount, they can be very helpful as "door openers," introducing leadership to influential friends and staying with them during the ask.