Making an Ask? Get R.E.A.L.

You can also revisit your case statement and fundraising materials with an eye to answering these objections before they're given. I'm working with a religious community that knows an objection for some donors is, "My kids no longer go to your parochial school." So they're highlighting families that realize the religious community makes the school possible and are still investing years after their kids graduated. This is just one way you can start answering objections before the donor voices them.