New England Center for the Performing Arts Leverages Brainshark to Attract Donors for $33 Million Capital Campaign

"Brainshark allows us to increase our reach to our donor base, train volunteers and strengthen relationships with all of our constituencies -- and do it all in a measurable way so we know exactly how our messages are being received," said Alan Mercer, director of advancement for the New England Center for the Performing Arts. "No longer can we rely on traditional methods like print brochures or the telephone to reach people. Non-profit organizations realize the importance of utilizing social media tools and e-mail capture as critical components of a successful fundraising campaign. With innovative tools like Brainshark, we can share our story in more powerful, convenient and cost-effective ways."