New Fame for the Everyday Donor

November 11, 2009, The New York Times — AFTER years in the shadows, the everyday donor is emerging as philanthropy’s newest hero, the driver of a more down-to-earth approach to charity. Sure, Bill and Melinda Gates, Warren Buffett, Bono and other celebrity mega-donors still have their place, but now high-profile charities are homing in on smaller donations, while new charities are being organized around the principle of modest giving.