New Graham-Pelton White Paper Outlines "Next Steps for Your Online Fundraising Success"

Topics covered in the Graham-Pelton white paper can be applied to any nonprofit organization no matter where it currently may be in the Web 2.0 continuum, from the uninitiated to those already embracing emerging media:

* The importance of integrated organizational planning — the most critical component of successful e-philanthropy — and the factors to consider and incorporate when developing a strategic plan
* How to capitalize on communication tools to forge strong relationships with donors and other constituents in personally meaningful ways
* Using technology internally to engage staff at all levels, from the board to volunteers, in essential discussions about the continually evolving Web 2.0 landscape and the impact on perception and communications