New Guidebook By Corporate Sponsorship Consultant Gail Bower Advises Nonprofit And Event/Festival Leaders On Sponsorship Strategy In Down Economy

Philadelphia, July 2, 2009 — For nonprofit leaders and event and festival producers struggling to retain and attract corporate sponsors during this economic downturn, help is on the way.

Marketing and corporate sponsorship specialist Gail Bower wrote "How to Jump-start Your Sponsorship Strategy in Tough Times (http://gailbower.com/jumpstart/index.php)" to provide the tools and techniques sponsorship sellers need now. The guidebook, available by mid-July 2009, provides an overview of the political and economic factors presently effecting sponsorship sales along with recommendations on how to work with current and new sponsors, ways to improve their sponsorship programs and operations, and how to create the best environment for sponsorship success.