New Guidebook By Corporate Sponsorship Consultant Gail Bower Advises Nonprofit And Event/Festival Leaders On Sponsorship Strategy In Down Economy

Bower will launch the book July 9, 2009, at the Texas Festival & Event Association's 2009 Conference, where she will present a three-hour workshop, called "Bailouts & Politics: The Effect on Sponsorship and What it Means for You."

"I know first hand from producing events and music festivals for the last 20 years that during these difficult economic times, communities need their events and festivals now more than ever," Bower said. "Corporations play an important role in our regional and national events. To secure corporate participation and investment, nonprofits and event and festival producers need to provide the value and measurable results that corporate partners seek. "