New Infogroup Select: Multi Paid Buyers/Gift Givers From Reiman Publishing

Press release (Aug. 29, 2011) — Infogroup announces a brand-new select from Reiman Publishing — Multi Paid Buyers/Gift Givers. Reiman Publishing has matched its best-selling cookbooks and country-oriented paid book buyers to its equally successful cooking and country paid magazine gift giver database to identify highly responsive multi-paid buyers/gift givers.

12 Month Multi-Paid Buyers/Gift Givers

64,291 3X Paid Buyers/Gift Givers
9,248 Paid Buyers/Expired Donors
23,787 Multi-Paid Non-Subscribing Donor
88,092 Multi-Paid Mega Donor

Definitions:

• Paid Donor is a customer who paid for a book within 12 months, paid for his or her own subscription and paid for a subscription for a friend or family member. Average Unit of Sale $44
• Expired Paid Donor is a customer who paid for a book within 12 months, and paid for a subscription as a gift and expired his or her own subscription. Average Unit of Sale $34
• Non-Subscribing Paid Donor is a customer who paid for a book within 12 months and paid for a magazine subscription as a gift and does not subscribe to any of the Reiman magazines. Average Unit of Sale $34
• Mega Donor is a de-duped count of all of the definitions listed above.

For more information, please contact Allison O’Neil at 402.836.5103, Allison.oneil@infogroup.com.

Reiman Publishing also offers Magazine Gift Givers from their best-selling cooking and country oriented magazines.