Content Marketing for Nonprofits

That’s my take on the book, and lots of others in the fundraising world seem to agree.

Here, I talk with Leroux Miller about the book and the concept of content marketing.

FundRaising Success: What exactly is content marketing?
Kivi Leroux Miller: Traditional marketing is often about pushing your communications in front of people and saying, “Hey, you, please look here!” It interrupts people. With content marketing, you produce communications that people want to read and that attract them — and new people — to your organization. But to produce those kinds of communications usually requires a significant shift in mind-set within a nonprofit, and that’s what the book is about.