Content Marketing for Nonprofits
Kivi Leroux Miller explores the new look of fundraising communications.
FS: Why is this something that fundraising marketers need to know about now?
KLM: Donor retention is a huge problem because nonprofits are failing to keep the love alive. Donors give once and don’t give again. This isn’t an “awareness” problem. It’s a failure to keep donors engaged. Content marketing is an approach that is very focused on donors and other readers of your communications.
- People:
- Kivi Leroux Miller
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