Content Marketing for Nonprofits

By talking about your work in ways that are highly relevant to your readers, you keep them more connected to your cause, and therefore more likely to give again and to give more generously.

FS: How are marketing and communications changing for fundraising marketers?
KLM: We all know that there are major media shifts taking place because of social media and mobile technology. When you combine those with the major demographic shifts taking place at the same time, it’s a massive upheaval in how people get information and decide what’s relevant to them. We used to all watch the same TV stations and read the same newspapers, and that’s not true anymore. That means nonprofits have to be much more sophisticated and see themselves as publishers and broadcasters.