Content Marketing for Nonprofits

FS: What is it that keeps fundraisers from doing truly effective marketing?
KLM: I think the biggest problem is fear. Fear of trying something new. Fear of failure. Fear of offending someone. But to stand out and to really grab donors’ hearts and minds and keep them engaged, you have to put yourself and your organization out there and experiment. If you aren’t trying new things and learning, your organization is in trouble.