A New Look at Multichannel Fundraising

FS: How did you decide which topics to cover and which industry experts to include?

EB: The topics were easy to choose, as we focused on the main 
channels being used in today's multichannel campaign. Regarding the authors, some of the best known 
and respected thought leaders in their respective area of industry expertise, such as direct mail or renewals, were chosen, after 
getting recommendations from our peers. FS