A New Look at Multichannel Fundraising

Last month, the Target Marketing Group (which includes FundRaising Success, its sister publications, and myriad editorial products covering the marketing and publishing industries) introduced its latest title, "The Art & Science of Multichannel Fundraising" — a 131-page report on how exactly fundraisers are using all the channels at their disposal today, with nine chapters on best practices and eight multichannel case studies. It offers a deep well of information that covers it all, as well as how to meld everything into one cohesive fundraising program that resonates with your supporters. It has tips and advice from some of the sharpest minds in the fundraising industry, as well as richly detailed case studies to bring it all home.