A New Look at Multichannel Fundraising

FS: Who is the book's target audience (which level of fundraiser)?

EB: Target audience is really any fundraiser, but especially midlevel to top-level fundraisers.

FS: What will readers of this report take away?

EB: Readers will take away much more than I can list here! How to use direct mail today in the optimal multichannel way; the increasing role of social media and how to ensure it pays off for the nonprofit; e-mail creative that leads to increased loyalty and retention among donors; how to maximize your Web presence; how to perfectly integrate mobile into a pre-existing campaign; how to perfect peer-to-peer fundraising; developing a message that works across multiple channels; the kinds of tests and renewal campaigns that any solid multichannel campaign needs to have; and of course, numerous case studies about major nonprofits on how to integrate many channels (some over a dozen!) for one winning campaign.