Market Research for Good

Miller says she hopes the program really shakes up the status quo of the market-research industry while pushing the limits of giving.

"My hope is that this is a program that is truly disruptive, and what I mean by that is we really want to change the way people view market research," Miller said. "We want to change the way people engage and lend their time to something like market research, and we want to be very disruptive in the way that people choose to give. We want to bring lots of money to these really incredibly worthy causes, and we want to bring some really great consumer insight to the table.