Market Research for Good

Pause to Support a Cause creates a win-win-win dynamic for consumers motivated by philanthropic giving, nonprofit causes looking to open new streams of donations in a tightened economy and the market researcher looking for an impassioned and engaged panel. According to Miller, “professional” survey takers have become an increasingly difficult challenge when it comes to getting high-quality market research. She said there's even such a thing as a robot form, a program that finds surveys and auto fills in the form for survey takers.