Market Research for Good

"I think that what we will get will be a predisposed audience who knows and understands that the gain that will be had by virtue of participating in the Pause to Support a Cause panel is going directly to a philanthropic organization of their choosing," Miller adds.

Any individual with a valid e-mail address over the age of 16 can register to become a member of the Pause to Support a Cause research panel. During registration, users are asked to select a charity to support and can update the selection at any time. Registered users can log in to view available surveys or promotional offers and sign up for those they'd like to participate in, generating money for their charity of choice. The donation from the sponsor corporation is done through Network for Good, and users can keep track of how many surveys they've taken and how much has been sent to their charities.