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Organizations interested in being a part of the program should visit the site, click on the area designated for nonprofits and fill out the registration form. The form will then be sent to the CMO Council's executive team, which will vet the information and schedule a call with the organization.

"It's relatively quick and easy," Miller says. "We just want to be able to make sure that this is a designated and recognized nonprofit organization. We don't make any distinction between whether the beneficiaries of that charity are domestic or global. We also are not excluding religious-based organizations. We really are just looking for clear and evident designation of their nonprofit status."