A Better Mousetrap? New Option for Fundraising Direct-Mail Testing

When the process is complete, the organization gets a straightforward evaluation of results that assigns numerical ratings to each of the variations tested, scoring them against the control. It also has the ability to drill down into the results to see how each variation scored against the control.

The idea behind the process is that by harvesting test results without having to actually mail out test packages, organizations are able to roll out winning packages sooner and more inexpensively than with traditional testing, dedicate more resources to packages that are statistically more likely to perform better, and have more incentive to be innovative since testing is less costly and cumbersome.