New Report Reveals AI Could Be Key to Solving Nonprofit Turnover Crisis
Momentum, a provider of AI-powered donor engagement solutions, released its Nonprofit Productivity Report. The study sheds light on the challenges faced by fundraisers in the social sector and explores how artificial intelligence (AI) could revolutionize nonprofit work.
Key findings from the report include:
- 42% of surveyed nonprofit professionals are either already looking for a new job or plan to do so within the next two years
- Donor identification and email drafting are the most time-consuming tasks, with 31% of fundraisers spending 30-60 minutes per donor outreach email
- 82% of respondents are comfortable using AI for some or all donor outreach
- 69% believe that using AI tools to reduce manual tasks would improve job satisfaction
"There is just so much opportunity to improve the day-to-day workloads of people working in nonprofits," said Nick Fitz, CEO and co-founder of Momentum. "The combination of turnover and tedious administrative work puts a ton of pressure on fundraisers. However, there's a silver lining—there are already tools out there that can help to solve the turnover crisis and make people happier in their jobs."
The report suggests that by leveraging AI for tasks such as donor identification, email drafting, and CRM updates, nonprofits can free up valuable time for their fundraisers to focus on relationship-building and strategic initiatives. This shift could lead to increased job satisfaction and potentially improve retention rates in the sector.
Interestingly, the report also reveals a high level of comfort with AI among nonprofit professionals, challenging the notion that the sector is resistant to technological change. This openness to AI suggests that the nonprofit sector is primed for a technological revolution that could redefine how fundraising is conducted.
“It should be an incredible experience to work at a nonprofit,” said Fitz. “By using the AI tools we have at our disposal, we can create a better work environment for nonprofit staff. And the more we can make people want to work at (and continue working at) nonprofits, the more impact we will be able to drive for the sector.”
Access "The Nonprofit Productivity Report" here.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
