“Today’s nonprofits are on par with the world’s leading companies – generating substantial revenue and competing for the attention of elusive consumers. To respond, they are increasingly taking a professional approach to managing their brands and ensuring they clearly communicate everything the organizations stand for,” says DaSilva. “A compelling brand is an invaluable tool in the arsenal to generate critical funds, secure rewarding corporate and government partnerships and appeal to consumers, employees and volunteers.”
New Report Values America’s 100 Leading Nonprofit Brands
“Today’s nonprofits are on par with the world’s leading companies – generating substantial revenue and competing for the attention of elusive consumers. To respond, they are increasingly taking a professional approach to managing their brands and ensuring they clearly communicate everything the organizations stand for,” says DaSilva. “A compelling brand is an invaluable tool in the arsenal to generate critical funds, secure rewarding corporate and government partnerships and appeal to consumers, employees and volunteers.”