About the Study:
The Cone Nonprofit Power Brand 100 values 100 leading social service, environmental and/or animal-related nonprofits based on financial data, a consumer survey and other metrics. Cone solicited consolidated five-year revenue data, as reported to the IRS, from each organization on the list and consolidated 2007 itemized revenue and expenses. To determine the consumer perception of each nonprofit, Cone commissioned a nationally projectable online survey fielded by Opinion Research Corporation. Each organization was evaluated by 1,000 American adults age 18+.
New Report Values America’s 100 Leading Nonprofit Brands
About the Study:
The Cone Nonprofit Power Brand 100 values 100 leading social service, environmental and/or animal-related nonprofits based on financial data, a consumer survey and other metrics. Cone solicited consolidated five-year revenue data, as reported to the IRS, from each organization on the list and consolidated 2007 itemized revenue and expenses. To determine the consumer perception of each nonprofit, Cone commissioned a nationally projectable online survey fielded by Opinion Research Corporation. Each organization was evaluated by 1,000 American adults age 18+.