The American Cancer Society stood out with the strongest brand image due in large part to its standing as the single most relevant nonprofit organization among consumers. In addition to many of the Top 10, other organizations who swept the brand image chart included:
* American Heart Association – No. 7 Brand Image (Power Brand 100 Rank: 12)
* Special Olympics – No. 8 Brand Image (Power Brand 100 Rank: 58)
* Make-A-Wish Foundation of America – No. 9 Brand Image (Power Brand 100 Rank: 35)
* The Humane Society of the United States – No. 10 Brand Image (Power Brand 100 Rank: 55)
New Report Values America’s 100 Leading Nonprofit Brands
The American Cancer Society stood out with the strongest brand image due in large part to its standing as the single most relevant nonprofit organization among consumers. In addition to many of the Top 10, other organizations who swept the brand image chart included:
* American Heart Association – No. 7 Brand Image (Power Brand 100 Rank: 12)
* Special Olympics – No. 8 Brand Image (Power Brand 100 Rank: 58)
* Make-A-Wish Foundation of America – No. 9 Brand Image (Power Brand 100 Rank: 35)
* The Humane Society of the United States – No. 10 Brand Image (Power Brand 100 Rank: 55)