The consumer survey also revealed a key takeaway for all nonprofits – say what you do. The results found nonprofits with a clear mission/issue in their titles (e.g., the National Cancer Coalition) have higher consumer perception rankings than organizations in the same sector whose names are more ambiguous (e.g., City of Hope).
New Report Values America’s 100 Leading Nonprofit Brands
The consumer survey also revealed a key takeaway for all nonprofits – say what you do. The results found nonprofits with a clear mission/issue in their titles (e.g., the National Cancer Coalition) have higher consumer perception rankings than organizations in the same sector whose names are more ambiguous (e.g., City of Hope).