Several leading nonprofits – including The Humane Society, Special Olympics and Make-A-Wish Foundation of America – may not sufficiently be leveraging their strong brand images to generate greater revenues. Conversely, some organizations, such as Catholic Charities and The Arc of the United States, have substantial revenues, but inconsistently low brand images, which may indicate they have occasion to grow their appeal to broader or more diverse audiences.
New Report Values America’s 100 Leading Nonprofit Brands
Several leading nonprofits – including The Humane Society, Special Olympics and Make-A-Wish Foundation of America – may not sufficiently be leveraging their strong brand images to generate greater revenues. Conversely, some organizations, such as Catholic Charities and The Arc of the United States, have substantial revenues, but inconsistently low brand images, which may indicate they have occasion to grow their appeal to broader or more diverse audiences.