New Research on How $15 Billion Can Be Moved to Higher-Performing Nonprofits

“As Money for Good II concludes, if we can change just five percent of charitable giving behavior, we can potentially move $15 billion to those nonprofits that deserve it most,” said Bob Ottenhoff, president and CEO of GuideStar. “This research gives an organization like ours, which provides comprehensive, trusted nonprofit information, an opportunity to do a better job in presenting and prioritizing the data.”