New Research Identfies Service Gap Between Interest and Activism

Washington, D.C. (February 6, 2009) — A Porter Novelli Styles survey reveals a significant service gap between Americans who say they are concerned about causes and those who are willing to volunteer their own time and energy to support them.

While more than 7 in 10 Americans indicate that a variety of causes are important to them — supporting health research for problem diseases, protecting the environment and improving schools among them — fewer than 1 in 5 have actively worked for betterment of these issues in the past 12 months. In fact, for most causes, only 1 in 10, or fewer Americans made personal efforts.