New Research Shows 92 Percent of Nonprofits Use Content Marketing

(Press release, Nov. 14, 2013) — The Content Marketing Institute (CMI) and Blackbaud have released the findings from a first-time study that shows how nonprofit professionals in North America approach content marketing. The study shows that 92 percent of nonprofit professionals use content marketing. Ninety-one percent use Facebook to distribute content, and 65 percent are producing more content than they were one year ago.