New StrongMail Survey Shows Social Media Is Emerging as a Direct Marketing Channel

The survey also revealed that social media is a hot initiative with email marketers, with 66% planning to integrate the two channels in 2009, and 48% who have already formulated a strategy for achieving this initiative. Funding is also exceptionally strong for both channels. Of marketers planning to increase budgets in 2009, 83% will increase spend in email marketing, followed by social media at 62%.