New StrongMail Survey Shows Social Media Is Emerging as a Direct Marketing Channel

The increased focus and investment in social media underscores the importance of applying resources properly; however, there is still widespread confusion regarding how a social media strategy for email marketing should be implemented. 55% of respondents report that one of their biggest challenges with integrating social media and email marketing is determining metrics by which to measure success. At 48%, establishing business goals for the program is a close second.