New StrongMail Survey Shows Social Media Is Emerging as a Direct Marketing Channel

Based on these findings, it's clear that social media has grown to the stage where it needs an owner and a purpose within marketing. StrongMail believes that the intrinsic interconnection between social media and email make it an ideal direct channel. Email continues to drive engagement in social networks by alerting members of new content and updates, and the ability to communicate relevant messages within social networks is critical to a business' success in the medium.