New StrongMail Survey Shows Social Media Is Emerging as a Direct Marketing Channel

In order to help direct marketers integrate social media into their email marketing programs, StrongMail has developed a social media framework that consists of the following three core capabilities:

Social Share
Social Share enables direct marketers to increase list growth and acquire new, highly valuable targets by allowing email recipients to share branded email content across the most popular social networks, blogs and email. Marketers can leverage Social Share to provide targeted offers to their email list that ignite a natural sharing response, inspiring others to opt-in for additional special offers.