New StrongMail Survey Shows Social Media Is Emerging as a Direct Marketing Channel

Social Direct
A natural extension of email marketing, Social Direct puts the marketer in control to send targeted and personalized messages to vibrant and fast-growing social communities. Direct marketers can leverage new email technologies to communicate directly to social networks on Facebook via messages, status updates or wall posts.

Social Programs
Social Programs enables direct marketers to create powerful direct-response programs that leverage social media as the next generation of forward-to-a-friend. Social Programs integrates email, the Web and social networks to create true viral marketing programs in which consumers spend their own "Social Capital" to drive your brand, helping marketers finally deliver on the vision of viral marketing.