New StrongMail Survey Shows Social Media Is Emerging as a Direct Marketing Channel

"This new survey data confirms direct marketers' intent to integrate email with social media, and our three-pronged framework will help ensure that they are able to capitalize on its full potential," said Ryan Deutsch, vice president of strategic services and market development. "Leveraging social media is a valuable tool for meeting direct marketing objectives, but, like any good direct marketing campaign, they need to be tied to metrics such as purchases, new customer acquisition or customer retention. The metrics should be in line with the business's overall direct marketing objectives."