New Study: Americans Misinformed Before Donating to Charities

• 46 percent said finances;
• 20 percent cite ethics;
• 14 percent use name recognition of the charity; and
• 11 percent said results.

In fact, no single measure can signal if a charity is trustworthy or not. Judging a charity by its overhead ratio or impact as sole barometers cannot accurately portray the overall performance and health of an organization.