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data<%2Fa> on%20how%20Americans%20donate%20to%20charities%20pinpoints%20a%20lack%20of%20donor%20understanding%20and%20the%20need%20for%20simple%20tools%20to%20help%20donors%20give%20wisely.%20The%20study<%2Fa>%20reveals%20that%20Americans%20consider%20finances%20to%20be%20the%20most%20important%20indicator%20of%20trust,%20which%20is%20a%20misguided%20review%20of%20a%20nonprofit%20organization%20according%20to%20the%20BBB%20Wise%20Giving%20Alliance<%2Fa>.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fnew-study-americans-misinformed-before-donating-charities%2F" target="_blank" class="email" data-post-id="3150" type="icon_link">
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"Donors using only one piece of information may have a false sense of confidence," comments Art Taylor, president and CEO of BBB Wise Giving Alliance. "It is best to holistically review a charity before donating. That can seem like a large undertaking, but the BBB Wise Giving Alliance standards make it easy for donors to ensure they are giving their time and money to a trustworthy charity."
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