New Study Analyzes Campaign Budget and Funding Trends
Campaigns provide strong returns on investment, but many nonprofits
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“This research answers many questions organizations have about how campaigns can be funded, while at the same time confirming the value campaigns provide toward advancing the missions of nonprofit
organizations,” Campbell & Company President Peter Fissinger said.
The survey, conducted in January and February, gathered campaign funding and budget information from nonprofits that have undertaken capital or endowment campaigns within the past ten years. The amount of money organizations spent on their campaigns varied widely, with some paying for campaign expenses out of the existing fundraising budget and others creating a separate campaign budget that hit seven figures or more.
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