New Study Analyzes Campaign Budget and Funding Trends

In fact, when asked what they would do differently in budgeting or funding their next campaign, 31 percent of survey respondents said they would engage in a more formal campaign planning process, and 23 percent indicated they would more carefully monitor budget expenses. Seventeen percent said
they would budget for additional staff, and 13 percent said they would build budget expenses into the campaign goal from the outset.