New Study Analyzes Campaign Budget and Funding Trends

Other key findings from the study include:
• Most respondents currently in a campaign reported feeling the impact of the economic downturn. Fifty-one percent said they have extended the campaign timeline, but only 11 percent had lowered the campaign goal.
• The size of the campaigns reported ranged from less than $1 million to $1 billion or more, with a median campaign size of $13 million. Higher education institutions (with a median of $40 million) and arts and culture organizations ($20.3 million median) had the largest campaigns.
• Higher education and arts and culture organizations also reported the largest campaign budgets, with a median of approximately $1 million for both groups.
• The average campaign spending plan budgets 39 percent for staff, 22 percent for consultants and 19 percent for marketing, and the rest for additional costs such as events, travel and office expenses.