New Survey Gets to the 'Heart of the Donor'

The report also focuses on the impact of the disaster in Haiti on nonprofit fundraising. Thirty-eight percent of Americans gave to help Haiti. Fifty-two percent of active donors — those who regularly give to nonprofits — donated. Very surprisingly, nearly 30 percent of Haiti donors said they did not support any nonprofits in the last year, including 16 percent of fairly determined nondonors. Most likely to give to Haiti were African-Americans (51 percent), Latinos (53 percent), Asians (59 percent) and people not born in the U.S. (59 percent).