New Study Looks at Traits of Donors Who Give the Most

June 6, 2009, The Chronicle of Philanthropy — Loyal donors who give to the same cause for several years and those who recruit others to donate are the most-valuable supporters any charity can have.

Just how valuable is the subject of a new paper by the direct-marketing experts Tom Belford and Roger Craver, founders of The Agitator, a blog about fund-raising and advocacy trends.