New Survey Is First To Examine Nonprofit Industry's Use of Social Networking

Included in the survey highlights:

* Among commercial social networking sites, Facebook is the most popular, with 74 percent of nonprofits maintaining a presence. Nonprofit communities on Facebook are still relatively small, with an average size of 5,454 members.
* Four-fifths of nonprofits are committing at least one-quarter of a full-time staff person to their social networking efforts. More than half of nonprofits intend to increase social networking project staffing over the next 12 months.
* Approximately one-third of nonprofits have built one or more "house" social networks. Of those with their own social networks, 86.3 percent host communities of 10,000 members or less.